Branding

Vision Of Superior

Background

JAVASPORTINDO started their business since a small jersey store located at Tangerang that distribute reputable brand soccer costum. By maintain customer satifaction and trust, company has successfully being one of the fastest growing sport company in Java island with owned large market share through quality products.

Challenge

Their objective now is building private label brand named Vision of Superior (VS) to go national and compete with other global brand.

Solution

Inspired by the spirit of champion who possess energetic, confidence, and agility, the new brandmark has been aligned with these attributes with the icon incorporated into the initial “VS”. The brand was launched during the QNB League 2015 (previously named Indonesia Super League (ISL) by supporting Barito Putera and Persip Pekalingan soccer club.

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